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Data security, control and privacy management of Facebook usage among undergraduate students
Mohamad Ridhuan Mat Dangi1, Norulhuda Tajuddin2, Norizzati Bahsri3, Zarirah Zamakhsari4.
Facebook is one of the most popular social networking sites with millions of
users around the globe. However, most users overlooked their privacy
management where their personal information are exposed and might be
misused by others. This study was conducted on 290 respondents on a
particular university regarding their Facebook usage upon data security and
privacy control. A non-experimental research, particularly descriptive
research and correlational research were applied in order to identify whether
privacy and data security concerns, perceived privacy control and privacy
concerns have a relationship with individual privacy management. Majority
(91%) respondents have been using Facebook for more than 2 years, but most
of them were not addicted to it. Maintaining relationship with friends and
family members were the main reason why the respondents use Facebook.
Other reasons given are to join a specific class group or club, to read news, to
get the latest information and current issues. The regression analysis shows all
hypotheses were supported in which every unit increase in independent
variables will increase the dependent variable, while correlation indicated a
positive relationship between privacy and data security concerns (PDSC) on
Facebook r = .385, and perceived privacy control (PPC) r = .487, with
individual privacy management. Privacy concern (PC) showed a moderate
positive relationship as represented r = .577.
Affiliation:
- Universiti Teknologi MARA, Malaysia
- Universiti Teknologi MARA, Malaysia
- Universiti Teknologi MARA, Malaysia
- Universiti Teknologi MARA, Malaysia
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