Western and Islamic communication model: a comparative analysis on a theory application
Sofia Hayati Yusoff1.
The theories of communication that have been explored are of
western perspectives and origin. There are scholars who argue
that communication theories should be developed based on the
social, cultural and religious context of the society. Thus, this paper
conceptually discusses the issue by comparing and contrast the
perspective of communication from Islam and the West. The author
has underlined specific arguments for or against the position by
citing prominent scholars and specific theories in communication.
Finally, a model of Islamic communication is proposed and put into
visualization based on the analysis and discussion on fundamental
concept of Islamic communication made by a prominent Muslim
scholar, Hamid Mowlana.
Affiliation:
- Universiti Sains Islam Malaysia, Malaysia
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