Predicting user acceptance of e-learning applications: web usage mining approach
Noraida Haji Ali1, W.M. Amir Fazamin W. Hamzah2, Hafiz Yusoff3, Md Yazid Saman4.
The successful implementation of e-learning applications is closely related
to user acceptance. Previous studies show the use of log files data in the web
usage mining to predict user acceptance. However, the log files data did not
record the entire behaviour of users who use the e-learning applications that
are embedded in a website.Therefore, this study has proposed the web usage
mining using Tin Can API to gather user’s data. The Tin Can API will be
used to track and to record user behaviours in e-learning applications. The
generated data have been mapped to the Unified Theory of Acceptance and
Use of Technology (UTAUT) for predicting of user acceptance of e-learning
applications. From regression analysis, the results showed the performance
expectancy and effort expectancy were found directly and significantly
related to the intention to use e-learning applications. Behavioural intention
and facilitating conditions also were found directly and significantly related
to the behaviour of use of e-learning applications. Thus, the approach of
web usage mining using Tin Can API can be used to gather usage data for
predicting user acceptance of e-learning applications.
Affiliation:
- Universiti Malaysia Terengganu, Malaysia
- Universiti Malaysia Terengganu, Malaysia
- Universiti Malaysia Terengganu, Malaysia
- Universiti Malaysia Terengganu, Malaysia
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