This special issue of Da’wah in the Media for Muslims’ Sustainability brings together six selected articles presented at 2017 International Conference on Islam, Media and Communication (ICIMaC) which was held on 8 & 9 August. The conference was organized by Communication Program, Faculty of Leadership and Management, Universiti Sains Islam Malaysia (USIM). The topics presented discussed on the relationship between Muslims identity in new media and the use of social media and film as a platform to spread da’wah. However, there are three invited articles from outside which have been included together in this issue to discuss on the representation of Muslims’ sustainability. In al-Quran, (51:58) the sustainability recognized Allah. (Copied from article)