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State-of-the-art identity integrity safeguard approach in e-commerce
Neo, Han-Foon1, Teo, Chuan-Chin2, Ong, Thian Song3, Devinaga Rasiah4, Tong, David Yoon Kin5.
Brick-and-mortar business activities are gradually being replaced by e-commerce worldwide. The number
of transactions and revenue should be correspondingly higher but due to the increase in the number of
fraudulent cases, especially unauthorised use of credit cards, the record remains unbreakable. The use
of biometrics is an optimal solution to safeguard the online user’s identity integrity. However, the best
practicable way onimplementing biometrics with e-commerce is still in progress. The online user’s identity
integrity is important because a secure transaction that increases user confidence will directly encourage
more business. Motivated by the idea “Attack is the best form of defence”, hackers and imposters should
be misled, traced and penalised accordingly in a proactive approach. In this paper, an intelligent stateof-the-art
identity integrity safeguard framework encompassing fingerprint technology, a hiddenrisk
analysis agent mechanism and real-time reporting is proposed. Since e-commerce is ubiquitous, it is
possible to determine online users’ attitudes from different countries which enables collaboration with a
French research unit. The findings would be significant to cyberlaw makers and e-commerce merchants
to promote a secured e-commerce application from the online user’s perspective and consequently
extend the findings to the m-commerce platform.
Affiliation:
- Multimedia University, Malaysia
- Multimedia University, Malaysia
- Multimedia University, Malaysia
- Multimedia University, Malaysia
- Multimedia University, Malaysia
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Indexation |
Indexed by |
MyJurnal (2021) |
H-Index
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2 |
Immediacy Index
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0.000 |
Rank |
0 |
Indexed by |
Scopus 2020 |
Impact Factor
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CiteScore (0.3) |
Rank |
Q4 (Multidisciplinary) |
Additional Information |
SJR (0.12) |
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