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Credit card selection criteria in Klang valley
Hamidah Ramlan1, Sahaida Laily Md Hashim2, Nursafeda Abd. Rashid3, Ahmad Danial Norzaini4.
This study investigates the criteria of credit card which one is the important
characteristics of to customers when using. The study has used a questionnaire to know the
importance of criteria of credit card for customer and to determine the level of customers’
satisfaction towards all the criteria offered by credit card. A Sample of 200 respondents used
for questionnaire and analysis using factor analysis and the Kaiser-Meyer-Olkin (KMO). As a
result shown, it can concluded that is all criteria of credit card that offered is important to the
customer.
Affiliation:
- Universiti Tenaga Nasional, Malaysia
- Universiti Tenaga Nasional, Malaysia
- Universiti Malaysia Kelantan, Malaysia
- Not Indicated, Not Indicated
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