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Congruence in corporate and employee social responsibility in manufacturing industry: connecting the identity and behavior of employers and employees
Phuah, Kit Teng1, Umi Kalsom Kassim2.
Corporate Social Responsibility (CSR) has become a trend that appeals to change
the business orientation from short-term to long-term goals, from maximum to optimum profit
and become the essential part as the standard operating procedure for a company. Nowadays,
only implementing CSR is not sufficient to sustain the business competitiveness. There are six
key responsibilities for companies to manage within CSR which are customers, employees,
business partners, the environment, communities and investors. Therefore, it is expected that
employees who appreciate CSR activities will satisfy their own demands such as no lay-off
policies, strict equity policies or pleasant work aesthetics. Specific managerial practices
representative of CSR towards employees are likely to lead to employee commitment. Thus, in
Small and Medium Enterprises (SMEs) or Multi-National Companies (MNC) started to take
an active role in promoting their CSR programs and encourage employee social responsibility
(ESR) which it was viewed as more favourable than those that do not have highly visible
programs because they believe that having goals and vision that go beyond products and
profits definitely provides a warmer image for the business that consumers and employees will
be more eager to engage with. In this study, we explore how the CSR practices used by the
manufacturing business, how employees form socially responsible through CSR programs and
how it perceived by the employees. It is also important to understand the influence of corporate
and employee social responsible identity and behaviour influence on CSR engagement pattern.
The need to disseminate, increase ESR knowledge and acceptance on CSR among the employee
will also be determined. The study also differentiate the social responsibility identity and
behaviour among three groups of determinants which are no ESR-CSR congruence, single
dimensional and full dimension by adopting the ESR-CSR Congruence Model. Stratified
ransom sampling is use in this study. Qualitative and quantitative research will be used in this
study to provide valuable information for the player who involve in manufacturing industry on
the way forward to consider implementing CSR in their business. For qualitative research, the
sample size taken is 30 employees from the executive level and top management from the selected 5 manufacturing industry. On the other hand, 500 non-managerial employees will be
interview using self-administrative questionnaire for quantitative research in order to achieve
the aim of this study.
Affiliation:
- INTI International University, Malaysia
- INTI International University, Malaysia
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