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Millennial generations’ awareness of halal supply chain and related food product in Malaysia
Lokhman Hakim Osman1, Riadhus Solehah Aziz2.
Muslim consumers especially in this millennial generation must ensure that the all
supply chains food product they consume must meet halal requirements under Islamic law. Now
days millennial generation more aware and concern about the integrity of halal status and also
always curious about the processes and activities involved along the supply chain whether the
products that they purchased were very truly Halal until end of consumption. This study seeks
and examines questionnaire data from which 14 – 35 years old of millennial generations with
convenience sampling where 150 consumers of halal food products with the aims to determine
the extent which millennial generations are aware of halal principles. In addition to that, this
research will also seek to determine the determinant that may affects their behavior and
conducts towards halal supply chain. A survey was conducted towards halal supply chain in
Malaysia. The results of this study suggested that millennial generations are increasingly aware
of the halal supply chains and the advantage of halal supply chains. This study has provided
exposure new insights for business owners/consumers or practitioners and policy makers whose
decisions might give impact not only in halal supply chains industry but also to economic
advantages.
Affiliation:
- Universiti Kebangsaan Malaysia, Malaysia
- Not Indicated, Not Indicated
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