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A framework for prioritizing the effectiveness of anti-smoking strategies using enhanced analytic hierarchy process
Tisya Farida Abdul Halim1, Hasimah Sapiri2, Norhaslinda Zainal Abidin3.
This paper presents a framework for prioritizing the effectiveness of antismoking
strategies in Malaysia. The framework structuring the tobacco
problem into hierarchy was designed using prioritization approach namely
Enhanced Analytic Hierarchy Process (EAHP). The framework highlighted
the use of EAHP to prioritize the effectiveness of anti-smoking strategies by
ensuring the consistency of the overall judgement is less than 0.1. There are
five anti-smoking strategies that have been implemented in Malaysia namely
packaging and labelling, pricing and taxation, advertising, smoke-free
legislation and education and support. The implementation of an effective
anti-smoking strategies should be considered towards the endgame of
tobacco by the year 2045 as outlined by the government. The findings in turn
can provide insights and guidelines for researchers as well as policy makers
to assess the effectiveness of anti-smoking strategies towards a better policy
planning decisions.
Affiliation:
- Universiti Utara Malaysia, Malaysia
- Universiti Utara Malaysia, Malaysia
- Universiti Utara Malaysia, Malaysia
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