This paper proposes a fuzzy measurement model for decision-making which is fully based on respondents’ opinion. The usage of fuzzy concept in determining the importance of criteria and performance ratings allows the measurement to consider the imprecise and vague human judgment. As respondents involved in the decision-making process may have different perspective, thus in this paper the linguistic terms represented by fuzzy numbers were developed based on respondents’ opinion. The fuzzy measurement model consists of two phases which are the development of linguistic terms based on respondents’ opinion and the performance measurement based on the developed fuzzy numbers. The applicability of the proposed fuzzy measurement model is demonstrated in a case study of quality award assessment of four departments in one higher institution in Malaysia. The proposed model considers the contribution of human judgment throughout the performance measurement process which is the rationale of implementing fuzzy concept.