Advertising in social media as a new approach in mental illness campaign among youth
Norshahira Atikah Mohd Razak1, Mohd Nasiruddin Abdul Aziz2.
Nowadays, the mass media have often aired unexpected news of death and suicide.
Peoples that under depression did not want to seek help and people surrounding
them did not know how to help them either. There have been numerous efforts by
various parties to address this problem time by time. However, previous related
study shows an increasing number of major depressive episodes from the year 2010
until 2018 among young adults. Psychologists believe that the numbers will
continue to rise in 2020 if no changes were made. This research intends to educate
people on how to treat friends or family members that have a depression through
advertising by using social media platforms to gain awareness among youngsters
about the bad effect of depression. Contextual analysis from the case study and a
survey has been conducted. Data have been collected from interviews, newspapers,
and published reports. This research found that the majority of the respondents
did not know how to help people that have depression and they usually take a
wrong step while helping them. The social campaign was expected to be the key
driver for change in the public’s attitudes and behaviour.
Affiliation:
- Universiti Teknologi MARA, Malaysia
- Universiti Teknologi MARA, Malaysia
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