The effectiveness of tv commercial ads on bullying
Nur Hanis Syafi Abdul Halim1, Anwar Fikri Abdullah2.
Bullying activities are not only occurring among school students, but also
among the university students and workers too. Bullying has become a major
disciplinary problem now. In order to solve this problem, the government must
assign certain agencies to conduct awareness programs on the bullying
symptoms to help parents and communities to deal with the issue more
effectively. The purpose of this study is to deliberate upon the impacts of TV
Commercial advertising on bullying to people and to identify those critical
impacts which lead to behavioral disorder to people. This paper will explain on
how to create an effective TV Commercial ads to attract the awareness of the
people by using the elements and principles of TV Commercial such as
characters, storyline and cinema graphics that help the audience know the moral
value of the story. To reach the purpose, the research questions are focused on
people’s opinion about the TV Commercial on bullying. Using this method
might give the result to us about people opinion the impact of this TV
Commercial ads.
Affiliation:
- Universiti Teknologi MARA, Malaysia
- Universiti Teknologi MARA, Malaysia
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