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Speech acts as means of argumentation in bank's annual reports
Fareed Hameed Al-Hindawi1, Rana Naji2.
Argumentation is the process of changing others point of view and convincing them to do
something or to think in a certain way. Different rhetoricians, like Toulmin (1958) and Aristotle
(1984), define argumentation as merits of persuading or an attempt to give justifications. Giving
that arguing can convince others to do or think in a certain way puts argumentation within the
domain of the speech act theory. The current work aims at shedding light on argumentation from
a speech act perspective, particularly in professional genre as banks annual reports. Precisely, the
paper attempts to answer the question: "How are speech acts used in banks annual reports to
convince clients, shareholders, and companies to collaborate with the bank?" A model of analysis
is developed to identify the pragmatic techniques of arguing used by ARs (Annual Reports) writers
to convince their readers. The data used in this paper consist of four bank's ARs for the financial
years of 2014 and 2015.
Affiliation:
- University of Babylon, Iraq
- Al-Mustansiriyah University, Iraq
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