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Market matching online to recommend MSME export products destination by using fuzzy control
Bambang, Nurdewanto1, Elta, Sonalitha2, Salnan, Ratih3, Nadia Rosmalita Sari4.
MSME is a business group of society that does not have an integrated system like a large
industry which makes it difficult to access information toward the location of foreign
markets. This study develops Market Matching application to determine the location of
foreign marketing and the type of products that must be exported to reduce the number of
losses due to the congestion of turnover of goods to make it profitable for MSME. Stages
to develop this market matching system are the identification and analysis of ongoing
export marketing activities in MSME, designing marketing system that fits the analysis,
establishing market matching system, and system implementation. This study proposes
fuzzy control to determine the number of export and export market destination. Market
matching application obtained recommendation of export destination based on the types
of product and level of importer need. This study obtained the system’s accuracy in 100%
range.
Affiliation:
- University of Merdeka Malang, Indonesia
- University of Merdeka Malang, Indonesia
- Universitas Brawijaya, Indonesia
- Universitas Brawijaya, Indonesia
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Indexation |
Indexed by |
MyJurnal (2021) |
H-Index
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3 |
Immediacy Index
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0.000 |
Rank |
0 |
Indexed by |
Scopus 2020 |
Impact Factor
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CiteScore (1.1) |
Rank |
Q3 (Agricultural and Biological Sciences (all)) Q3 (Environmental Science (all)) Q3¬¬- (Computer Science (all)) Q3 (Chemical Engineering (all)) |
Additional Information |
SJR (0.174) |
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