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The implementation of corporate social responsibilities (CSR) among G7 contractors in Malaysia
Hamimah Adnan1, Mas Elida Mohd Zahir2, Wan Norizan Wan Ismail3, Muhammad Redza Rosman4.
Corporate Social Responsibility (CSR) is one of way to
encourage among the stakeholders to improve not only the
society, but environment and economy of affected people. This
paper aims to identify the implementation, challenges and
ways to enhance Corporate Social Responsibility (CSR) among
G7 Contractors registered under the Malaysian Construction Industry Development Board.
(CIDB in Malaysia. Quantitative and qualitative methodology were involved which involved
questionnaires survey and interviews. Questionnaires were distributed to 150 respondents with
32 replied and 5 interviews were held among the respondents. The findings show that the
highest level of CSR implementation is in the relationship with clients and suppliers. Most
respondents agreed that the biggest challenges in implementing CSR were lack of support from
top management and lack of time. It also showed that most respondents agreed that the ways
to enhance the implementation of CSR were the involvement of system of governance
transparency with investors and shareholders, application of policy by employees, close
relationship with the clients and suppliers, concrete actions towards community and adoption
of measures on the environmental impact. It is recommended for the implementation of CSR
and ways to overcome the challenges needed to be enhanced to reach the highest level of
implementation and every stakeholder needs to act for effective improvement to enhance the
implementation.
Affiliation:
- Universiti Teknologi MARA, Malaysia
- Universiti Teknologi MARA, Malaysia
- Universiti Teknologi MARA Cawangan Perak, Malaysia
- Universiti Teknologi MARA Cawangan Perak, Malaysia
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