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Outbound open innovation policy for exploitation of intellectual creation, design and creativity in Malaysian public universities
Haswira Nor Mohamad Hashim1, Muhamad Helmi Muhamad Khair2, Anida Mahmood3, Zeti Zuryani Mohd Zakuan4.
The objective of the research is to explore the aim, application and strategy perceived as
important in the development of an outbound open innovation policy for exploitation of intellectual
creation, design and creativity in Malaysian public universities (MPUs). Under existing intellectual
property, innovation and commercialization policies, a large portion of intellectual design, creation and
creativity in MPUs remain unexploited. Hence, the need to develop a new set of aim, application and
strategy to promote the exploitation of intellectual design, creation and creativity in MPUs. The research
conducts a survey involving respondents representing the Technology Licensing Office of 15 MPUs.
The research also analysed outbound open innovation policies from five universities in Australia, UK,
US and South Africa. These policies provide the basis in the development of the survey instrument of
the research. The survey instrument contains nine items outlining the aim, application and strategy for
exploitation of an outbound open innovation policy. The survey findings indicate that eight of the items
are perceived as important for the development of the policy. The findings of the survey provide a
beneficial input for the development of an outbound open innovation policy for exploitation of
intellectual design, creation and creativity in MPU.
Affiliation:
- Universiti Teknologi MARA Shah Alam Campus, 40450 Shah Alam, Selangor, Malaysia
- UiTM Seremban Campus, 70300 Seremban, Negeri Sembilan, Malaysia, Malaysia
- UiTM Shah Alam Campus, 40450 Shah Alam, Selangor, Malaysia, Malaysia
- UiTM Arau Campus, 02600 Arau, Perlis, Malaysia, Malaysia
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Indexation |
Indexed by |
MyJurnal (2021) |
H-Index
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2 |
Immediacy Index
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0.000 |
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0 |
Indexed by |
Scopus 2020 |
Impact Factor
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CiteScore (0.5) |
Rank |
Q4 (Education) |
Additional Information |
SJR (0.198) |
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