The development of a directed and sustainable beef cattle farm can be achieved if the development strategy plan is based on existing real problems. This study aims to determine the priority of beef cattle farm development strategies in Semarang Regency, Central Java Province, Indonesia. The A’WOT method was applied in this study, by integrating strengths, weaknesses, opportunities, and threats (SWOT) and the Analytical Hierarchy Process (AHP). After determining the strengths, weaknesses, opportunities, and threats found in beef cattle farm business, group weights and SWOT factors were calculated using the AHP method, the results of which were the three priority strategies with the highest scores. These strategies can be summarised as follows: (1) optimising the utilisation of forage through silage and hay making, (2) optimising the provision of suitable land and meeting the technical requirements of livestock, and (3) optimising farmers’ ability to access capital. It was concluded that sustainable beef cattle farm business in Semarang Regency could be improved through the application of priority strategies focusing on feed technology, land suitability, and access to capital. Findings also demonstrated that the A’WOT method is useful and effective in determining livestock sector strategies.