TOURIST PRODUCT INNOVATION AND MANAGEMENT OF TOURIST CENTERS IN LAGOS STATE, NIGERIA
Dr. Echeta.O.Sydney1.
This research is on the effect of tourist Product Innovation on the Management of
Tourist centers in Lagos State, Nigeria. Product Innovation is defined as what customers buy at a
specific time that is completely different from other organizations offer. Management is an act of
managing a firm using people to increase patronage, maintain service quality and ensures repeat
purchase. The Problem of this research was identified by a scholar who posits that the problem of
many organizations not increasing in patronage was a result of negligence to innovate. The
objectives of this study examined the effect of product Innovation on increased patronage, service
quality and repeat purchase. The researcher adopted survey research during the research work
which was achieved using a structured questionnaire. Findings revealed that there is a strong
relationship between tourist product Innovation and increased patronage, service quality and
repeat purchase in the selected tourist centers in Lagos State, Nigeria and Conclude that tourist
product innovation can help management of tourist centers in performing efficiently and
recommend that any tourism industry who wishes to grow in patronage, service quality and attract
repeat purchase should embrace product innovation strategy
Affiliation:
- Yaba College of Technology, Nigeria
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