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Students' satisfaction towards academic advising service
Azianti Ismail1, Liyana Roslan2, Herda Balqis Ismail3, Noor Azlina Mohd Salleh4.
Effective academic advising service has been found to bring positive benefits to educational
institutions to increase students' retention rates and graduation. This study sought to find the essential
attributes in public university academic advising service in UiTM Pasir Gudang campus, Malaysia,
which may be used to improve the service provided to the students. Quantitative research was conducted
using a questionnaire adapted from Parasuraman's SERVQUAL model with a sample size of 221. The
study aimed to examine the relationship between service quality dimensions and students' satisfaction.
Descriptive statistics, correlation, and multiple regression analysis were used to analyse the
questionnaires. Multiple regression analyses results showed reliability and empathy were two
dimensions that had significant relationship with students' satisfaction. The results also demonstrated a
statistical difference in academic advising service satisfaction among the students according to their
years of study and meeting frequency with advisors. The findings of this study may be valuable for the
institution to understand the factors that are most significant to further improve the students' satisfaction
level in academic advising service.
Affiliation:
- Universiti Teknologi Mara, 40450 Shah Alam, Selangor, Malaysia, Malaysia
- Universiti Teknologi MARA, Pasir Gudang Campus, 81750 Masai, Johor, Malaysia, Malaysia
- Universiti Teknologi MARA, Pasir Gudang Campus, 81750 Masai, Johor, Malaysia, Malaysia
- Universiti Teknologi Mara, 40450 Shah Alam, Selangor, Malaysia, Malaysia
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Indexation |
Indexed by |
MyJurnal (2021) |
H-Index
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2 |
Immediacy Index
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0.000 |
Rank |
0 |
Indexed by |
Scopus 2020 |
Impact Factor
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CiteScore (0.5) |
Rank |
Q4 (Education) |
Additional Information |
SJR (0.198) |
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