Most higher learning institutions are dealing with teenagers as their students. Being young generation, advise is important to keeps them motivated. In Universiti Selangor (UNISEL), academic advisory is one of the process in academic management where it provides advisory services between Academic Advisors (academician) and dedicated students under their supervision in term of academic matters. Besides the academic advisor, each faculty have assistant counselors that serve and assist students who need consultation on any areas of academic achievement, career and social/emotional development. However, currently there is no automated system that could help the Advisory and Counselling Unit at the university to manage the academic advisory process in UNISEL. Furthermore, it is difficult for the faculty to track the information of the students advisory details who were referred by their Academic Advisors to Advisory and Counselling Unit. Hence, the objectives of this research are to describe the academic advisory process and the design of a web-based academic advisory system. The participatory design was selected by the development team to achieve the above objectives. With the development of the web-based academic advisory system, the faculty now can manage the record on academic advisory activities and to keep track all consultation records of counselling activities.