Genetically Improved Farmed Tilapia (GIFT) is one of the potential fish species to help increase aquaculture production in Malaysia. GIFT is a product of the collaborative work between Fisheries Research Institute (FRI) and WorldFish. Despite the many advantages of GIFT, preliminary value chain analysis by FRI indicated that it is not favored by the farmers because of its appearance. To further substantiate this claim, a survey was conducted to evaluate the public awareness and acceptance of GIFT. A total of 152 questionnaires were handed out to visitors at the Malaysia Agriculture, Horticulture and Agro-Tourism Exhibition (MAHA). The results showed that more than half of the respondents (62.5%) were not aware of the existence of GIFT. A sensory evaluation of consumer acceptance testing was done on 99 individuals, using a 7-point hedonic scale (ranging from overall likability to extreme dislikability) to determine the level of acceptance of GIFT. The overall acceptance was high (more than 80%) for all attributes (odour, taste, texture and appearance) of the GIFT tested.