The fatalities and injuries caused by accidents are relatively high due to rapid urbanization and exponential motorization. In particular, the accidents from motorcycles are significant as this class of vehicles is considered less safe and exists in large numbers across Low and Middle-Income Countries. The researchers have identified that the primary cause of motorbike-related accidents is lack of knowledge of traffic rules by the amateur bike riders. Further studies have proved that fatal crashes occur mostly among the young age group ranging from 21 – 25. Hence, this paper aims to present a framework on applying the serious gaming concepts in conjunction with the state of the art Artificial Intelligence techniques to educate and train the bike riders with the traffic rules of Sri Lanka as this young group tends to get fascinated and immersed by simulator games often. The proposed design of the game is based on the Design, Play, and Experience Framework