The overall goal of this research is to understand on by equating characteristics of starting a business in previous research, its items of creating a bird nest for manufacturers. The 10 characteristics of the new business factors include invention, knowledge, resources, state subsidies, manpower, marketing program, geographical position, swiftlet risks, and Edible Bird’s Nest (EBN) farming tools. The majority of entrepreneurs lacked basic management skills when they first begun. Giving up on the process can lead to many of them failing, resulting in further losses. Furthermore, to compete in today's market, a beginning firm needs highly skilled, dedicated personnel as well as innovative management. As a result, the elements that affect the overall performance of this research focuses on new businesses in the Edible Bird's Nest (EBN) industry. In this study, a few ways will be used to offer feedback on whether certain techniques are effective or poor for creating bird nests, as evaluated by a bird nest method entrepreneur. This research helps to a deeper knowledge of the entire new economic features of the Edible Bird's Nest (EBN) Swiftlet Output value Industry. Furthermore, these discoveries will have the effect of expanding Edible Bird’s Nest (EBN) output, particularly for export, as well as the ranching industry's economy