Service quality attributes influencing spa goers' satisfaction in Kuala Lumpur, Malaysia
Ameleya Muhammad Ghazali1, Muhammad Safuan Abdul Latip2, Muhammad Zulhilmi Zulkurnain3, Mohammad Syakir Zainozaman4.
Wellness Tourism has become a booming niche product of tourism.
The Malaysian government views the spa industry as a catalyst to
boost the economy. Somehow, the empirical study on the satisfaction
of spa-goers specifically in Malaysia is limited to knowing which
service quality attributes can help the spa owners focus on and
sustain the business. Thus, this study aims to examine the
relationship the service quality attributes to spa-goers satisfaction
as a catalyst to help the spa owners to improve the business
according to spa-goers’ expectations. An empirical study was
conducted with 365 spa-goers ranging from 18 years and above who
have enjoyed any services in spa centres in Kuala Lumpur. Selfadministered questionnaires were given at 59 spas registered under
the Ministry of Tourism and Culture. Data analysis was performed
using SPSS and PLS-SEM. Resultantly, service quality attributes’
reliability, empathy, and assurance of spa providers positively affect
the spa-goers satisfaction when choosing a spa centre. This study
provides spa owners to re-formulate the strategies to retain their
customers and be sustained in the spa industry. However, this study
is limited as the findings were based on spa centres located only in
Kuala Lumpur only, Thus, the study can be replicated as future
research in other states for a wider and comprehensive
understanding of spa-goers and it will expand the knowledge in the
spa industry
Affiliation:
- Universiti Teknologi MARA Cawangan Terangganu, Malaysia
- Universiti Teknologi MARA Cawangan Terangganu, Malaysia
- Universiti Teknologi MARA Cawangan Selangor, Kampus Puncak Alam, Malaysia
- Universiti Teknologi MARA Cawangan Selangor, Kampus Puncak Alam, Malaysia
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