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Determining the criteria of choosing tour packages in Langkawi island using FAHP
Ku Auni Dalili Ku Zahrin1, Huda Zuhrah Ab Halim2, Mohd Fazril Izhar bin Mohd Idris3, Nur Fatihah Fauzi4, Nurizatul Syarfinas Ahmad Bakhtiar5, Nur Izzati Khairudin6.
Malaysia enters the endemic phase of Covid-19 on 1st April 2022. Since then, the Malaysia’s economy has started to recover, and domestic tourism has also restarted. Tourism is one of the factors that contributed to the economy. Avoiding the headache to plan their own trips, tourists usually count on tour operators to turn their dream vacations into realities. Booking a tour is the easiest way for a traveller to experience a foreign land and at the same time they could enjoy their vacation and visit the best spots. The main objective of this study is to determine the main criteria of a tour packages in Langkawi Island by using Fuzzy Analytical Hierarchy Process (FAHP). The five criteria identified are transportation, cost, food service, accommodation, and tour guide. Results showed that the transportation is the most important criteria a tourist look forward in the selection of a tour package.
Affiliation:
- Universiti Teknologi MARA, Perlis Branch, Arau Campus, 02600 Arau, Perlis,, Malaysia
- Universiti Teknologi MARA, Perlis Branch, Arau Campus, 02600 Arau, Perlis,, Malaysia
- Universiti Teknologi MARA, Perlis Branch, Arau Campus, 02600 Arau, Perlis,, Malaysia
- Universiti Teknologi MARA, Perlis Branch, Arau Campus, 02600 Arau, Perlis,, Malaysia
- Universiti Teknologi MARA, Perlis Branch, Arau Campus, 02600 Arau, Perlis,, Malaysia
- Universiti Teknologi MARA, Perlis Branch, Arau Campus, 02600 Arau, Perlis,, Malaysia
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