Construction sector has a remarkable role in cultivating wealth to economic growth and development in Malaysia. The increasing volume of growth in Malaysian construction firms in the sector lead to more competitive intensity among the existing players. This made construction sector encountering more severe challenges in optimization the level of managing assets for sustainability in the industry. The performance measurements for construction sector have received substantial attentiveness with regard to reduce investment costs and improve utilization of resources for revenue generation purpose. This paper sought to propose a conceptual framework for measuring the growth performance that can be used by the construction sector. Several independent variables are examined including cash management, inventory management, account receivable management, non-current assets management and firm size with the dependent variable of return on assets ratio. Using a sample of 82 construction firms listed in Bursa Malaysia over a five year (2010 to 2015) period, several research methodologies were employed, that are, descriptive analysis, correlation analysis, Pooled Ordinary Least Square (OLS) regression, Breusch-Pagan (BP) Lagrange Multiplier test, and Hausman test. The result from this study is a conceptual framework for measuring the growth performance for construction sector where each variables has a significant correlation to the return on assets. This research is expected to contribute as the literature used by academics and serves as an important reference to the top- management for strategic planning for competitive advantage. This research also provides guidance to the authority to plan for policies related to asset management without damaging others in the supply chain. In other words, asset management should help the firms in construction sector to identify the right amount of money to be spent on the right assets, at the right time.