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An analysis of total quality management and customer satisfaction among mobile service users
Intan Nurjannah Mohamed Sabri1, Arifha Mohamad2.
Customer satisfaction is one of the major concerns today. Total quality management (TQM) assists the
telecommunication industry in retaining and acquiring the satisfaction of the customer. Therefore, the
intention of the study is to identify the relationship between customer satisfaction and TQM in
Malaysia’s telecommunication industry. In addition, this study uses quantitative methods by distributing
questionnaires to respondents. The distribution of questionnaires to the customer of various types of
telecommunication service providers as respondent for this study. Based on Krejcie & Morgan sample
size table, 384 respondents should be involved in this study. However, only 237 successful
questionnaires were returned. The Statistical Packages for Social Science (SPSS) software is being
utilized in this study to analyze the data obtained. The analysis consists of descriptive analysis and
correlation analysis. The result shows that there is a significant relationship between TQM and customer
satisfaction. This study is important to expand the understanding of the researchers toward the TQM in
telecommunication sector which the focus of this study is mobile service provider such as Celcom, Digi,
and Maxis.
Affiliation:
- Universiti Tun Hussein Onn Malaysia (UTHM), 86400 Batu Pahat, Johor, Malaysia
- Universiti Tun Hussein Onn Malaysia (UTHM), 86400 Batu Pahat, Johor, Malaysia
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