Statistics from the Companies Commission of Malaysia show that, as of July 2018, a total of 53,285 businesses had registered as online retailers. However, no formal data has been obtained on the engagement of co-operatives in online business. This research aimed to identify the profile of cooperatives in online business, particularly the factors that motivate co-operatives’ adoption of online business and the barriers faced by co-operatives in performing online business. In addition, this study sought to determine the role of cooperative performance in linking the motivating and barrier factors to continuous online business usage among co-operatives. The census method was used to collect data from the entire population of the study, which comprised co-operatives engaged in e-commerce businesses in Malaysia. The findings showed that trendiness, government support, and cost reduction have a direct positive effect on co-operative performance, while risk and a lack of employee competency have a direct negative effect on co-operative performance. Apart from that, cooperative performance was found to influence satisfaction and continuous usage directly and positively. The results further revealed that satisfaction has a direct positive impact on continuous usage as well as a mediating effect on the relationship between co-operative performance and continuous usage.