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Knowledge to practise: using servqual theory to examine students’ intention to practise culinary skill during online distance learning
Nor Hafizah Mazlan1, Siti Aisyah Tumin2, Suria Sulaiman3, Anderson Ngelambong4, Amirul Hakim Zulkifli5.
Online distance learning has become the norm in higher-learning education due to
the Covid-19 pandemic. There is a dearth of research that investigates the effectiveness of online
based learning used to deliver practical courses such as culinary cooking classes. Culinary
cooking courses are unique from theory-based courses as they require hands-on demonstration
of cooking knowledge, skill and practice. This study aims to examine the factors that influence
students’ intention to practice their culinary skill at home from a service quality (SERVQUAL)
theoretical lens. The target population is undergraduate students who have experience in ODL
practical-based culinary courses. Two UiTM campuses that offer Culinary Arts programmes
were chosen from Pulau Pinang and Dungun. An online survey was distributed to 300
respondents and 181 questionnaires were received. Correlation analysis was carried out to find
out the direction and strength of the relationship between the Online Service Quality variables
namely responsiveness, empathy, assurance, reliability, content delivery, facilitation of
interaction and perceived behavioural control towards behavioural intention of the students.
Results of Pearson correlation coefficients (p value) range from 0.375 to 0.640. These findings
contribute to a better understanding on how SERQUAL attributes are important to enhance
students’ intention to practice culinary skill at home. Also provides essential information in
assessing and improving the learning experience which would contribute knowledge for
instructor, organization and also Ministry of Education in enhancing MOOC and learning
environment.
Affiliation:
- Universiti Teknologi MARA Cawangan Pulau Pinang, Malaysia
- Universiti Teknologi MARA Cawangan Pulau Pinang, Malaysia
- Universiti Teknologi MARA Cawangan Pulau Pinang, Malaysia
- Universiti Teknologi MARA Cawangan Pulau Pinang, Malaysia
- Universiti Teknologi MARA Cawangan Pulau Pinang, Malaysia
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