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Managing reputation through ranking: a case study of Universiti Teknologi Mara
Amirul Abd Rashid1, Roziah Mohd Janor2, Hayati Abd Rahman3, Norazian Mohamad Yusuwan4.
Being recognized as one of the best universities in the world has become a priority
for all academic institutions. In a range of strategic and operational decision-making scenarios,
the ranking's performance serves as a proxy for educational quality, reflecting the university's
standing. The measures taken by Universiti Teknologi MARA (UiTM) to unleash all its
alternatives to establish itself as a leading provider of higher education using ranking outcomes
are shared in this article. It will discuss the challenges and constraints that UiTM must face to
meet the ranking requirement. Ranking metrics correlations to the improvement was presented
particularly on indicators which focused on UiTM visibility efforts. The UiTM2025 blueprint,
which leveraging on excellence, synergy, and integrity (ESI) principles supposed to transform
UiTM into a top-tier global academic institution by the year 2025, includes ranking-related
objectives as part of the strategies.
Affiliation:
- Universiti Teknologi MARA (Selangor) Kampus Shah Alam, Malaysia
- Universiti Teknologi MARA (Selangor) Kampus Shah Alam, Malaysia
- Universiti Teknologi MARA (Selangor) Kampus Shah Alam, Malaysia
- Universiti Teknologi MARA (Selangor) Kampus Shah Alam, Malaysia
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Indexation |
Indexed by |
MyJurnal (2021) |
H-Index
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1 |
Immediacy Index
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0.000 |
Rank |
0 |
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