Most conservation research and efforts focus on a targeted animal taxon and we often tend to forget about the human component in conservation work. It is often alleged that conservation work is in itself rewarding, rather than motivated by monetary gain. However, this remains anecdotal, and this study approaches this topic through qualitative analysis of the motivation of the workforce in orangutan conservation. The objective of this paper was to assess the driving motivations for conservation workers at three Malaysian ex-situ conservation facilities for orangutans. Using structured interviews and a thematic approach, we classified five main types of motivation amongst the workers. The “Environment/Surrounding” factor describing positive team work experiences emerged as the primary motivator for conducting this job, whereas “Monetary” and “Conservation” were similarly often mentioned as the second motivators. “Personal Development” and “Humanistic” factors were the third and least mentioned motivators, respectively. Our results indicate the importance of providing and maintaining a good work environment and relationship with co-workers, as well as adequate salaries to motivate the conservation workforce. The findings from this study could help the management of any conservation areas/centers to effectively manage and encourage their workforce towards a better care of captive animals.