In 2008, George Town was granted the UNESCO status. The state government has initiated the establishment of the State Heritage Committee (SHC) to manage the heritage enclave. Founded in 1996, the Committee includes the local, state and federal-level organisations, local community leaders, and heritage experts. However, there have been issues with efforts to manage George Town’s heritage properties. The problem occurs among the state, federal governments and civil society organisations. This paper investigates CSR heritage projects in UNESCO George Town, Penang. Participants involved in this paper are the CSR executives of local, state and federal organisations. This qualitative research employs in-depth interviews. Research findings indicate three patterns of CSR heritage projects in UNESCO Penang: (1) CSR heritage project categories relating to cultural heritage, (2) the institutionalisation of CSR heritage projects are established according to organisations’ objectives, and (3) CSR heritage projects are being practised across religions, regardless of ethnicity.