In recent years, we observed a general trend in organization toward emerging information items in the complex cognitive activities (CCA). Since CCA occur in decision making, problem solving and sense making more in the collaborative settings, it becomes essential for business to response and act according to emerging information items to stay relevant in the market. However, the emergence of information which has been known as an ‘uncontrollable entities’ are hard to be determined from information system perspectives. Thus, the management team is having difficulties in utilizing the emergence information to become valuable outcomes for both organization and stakeholders. This paper aims to show how visualization can play an important role to facilitate this challenge. First, we present the emergence challenges from the perspective of relative isolation between the information, mental and representation spaces. Then, we highlight the importance of dynamic concept as a fundamental approach to handle emergence. We attempt to pin the second order cybernetic as an underlying theory for dynamic interactivity between visual representation and users’ mental space. By having this, we are able to construct the information evolvement during the cognitive process and manage their cognitive burden. Finally, we report the findings from qualitative analysis of experimental case studies within a collaborative setting dealing with complex activities (decision making) process. Our findings show the positive outcomes to centralize collaborators’ mental model, bring clarities and foster innovative thinking during the process of complex activities in the collaboration. Through this research, we have found the potential of dynamic visual structure to bring better values, practical and sufficient in handling complexities of information emergence during the collaborative CCA in the organization.